Goal: Redesign an existing Facebook app that allows users to order a physical item or printed voucher for that item from a digital storefront.
Description/Challenges: Buying an item in the Smart Gift Store app had to be more streamlined for a user. Tasks like choosing an item, designating an item as a gift for a friend, entering billing/shipping info and related subtasks in the purchasing process needed to be carefully plotted out and visually executed. Purchases were to involve the “fewest number of clicks possible.” This was a redesign of an app interface I had redesigned a year prior. Turning my old design inside out to discover where the cracks were after a year’s use was insightful and interesting.